Alex McClafferty and Dan Norris – Content Marketing for Startups

AlexMcClafferty and DanNorrisInterview with Alex McClafferty and Dan Norris http://www.wpcurve.com They generate customers solely through content marketing and will put out 365 pieces of content this year. Within 6 months they went from $476 to a recurring revenue of $10,500 month.

httpvh://youtu.be/JPz6TO075sQ

1:47  How they went from $476/mo in revenue to $10,500/mo of recurring revenue in 6 months

3:12  Why they are focusing on content marketing to grow their business

4:37 What they do to build trust with their customers

5:48 When they started out they focused on the wrong customer only making $49 in 4 months. Alex explains how they pivoted to the right customer.

7:27  How they prepare content for their marketing and achieve the goal of 365 pieces of content in 2014

Their current content formula:
1-2 Podcast interview a week
2-3 Blog articles a week
1 Guest post a week
1 Weekly podcast on http://www.startupchat.co

11:53  What they do to manage their projects, tasks, and content

13:07  Balancing the working “on” the business and not “in” the business

15:52  Avoiding a high churn rate is critical for a recurring revenue business… they explain what they do to keep customers long term

20:39  Key focus areas when starting a new business

22:02  Execution is key and why they’ve started a new business within 7 days

23:39  The only validation indicator that matters

24:41  Why are early entrepreneurs and startups scared to put something out there for sale?

28:35  How being in San Francisco effect their startup.

30:35   Talking about the orchestration of their team

33:10  What’s the next step for www.wpcurve.com

36:25  How granular they get with their goals?

39:02  Parting advice to entrepreneurs looking to grow their business

40:10  Their angel investor elevator pitch

41:57  Who their product is for

43:35  Say thanks to Dan and Alex at www.wpcurve.com and on their podcast http://www.startupchat.co