In this interview, you’ll see exactly what a 7 figure ad manager does for Facebook pay per click Ad campaigns.
0:30 Kevin talks about vanity metrics vs business critical metrics
The metrics he focuses on:
How many leads came in?
How much money did we spend?
How much did those leads cost?
3:00 How to tell which type of lead to acquire and how much to pay
“An email lead has no value unless it converts to a sale”
4:46 Why eliminating low-cost campaigns can make sense
8:35 Cash-flowing campaigns is the stopping point for many business owners. He shares how to solve that problem
10:17 Obstacles you may face when running Facebook Ads
12:15 Why focusing on “LIKES” and “SHARES” will KILL your business
14:11 The “silent sales force” …retargeting
18:29 Why he uses multiple retargeting platforms
21:56 Case Study with http://www.wpcurve.com
26:00 Why he suggests starting with 10-15% retargeting budget
29:49 When you shouldn’t run ads
32:18 How to use retargeting to run ads to your internal email list
38:07 Using partner categories to SCALE CAMPAIGNS
43:08 The 48 hour challenge