Stephen Key, best-selling author of One Simple Idea shares how to build your idea muscle and get your ideas to market the fastest and easiest way possible.
0:00 – Introduction
0:47 – Licensing, renting ideas to new partners
2:35 – Stephens story of “Hot Picks” guitar picks with Taylor Swift
4:46 – “Love your customers and they will love you back”
6:05 – Don’t reinvent the wheel with licensing ideas
7:54 – The Michael Jordan basketball idea
11:08 – Building your idea muscle
14:33 – Minimum Viable Product for licensing ideas
17:00 – Speed to market is the best way to protect your ideas
19:38 – From gag gifts to evergreen products
21:40 – What he would do different if he started over again
24:08 – The ultimate art is business
26:02 – How you can apply licensing to grow your business
Get your copy of his book One Simple Idea?http://www.amazon.com/One-Simple-Idea-Licensing-Goldmine-ebook/dp/B004H4XL8S
28:24 – The 48 hour challenge
Check out his thoughts and ideas at www.inventrite.com