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Everyone talks about how expensive LinkedIn ads are so they end up skipping the platform and hoping it works organically. AJ Wilcox is going to demystify the cost of LinkedIn ads so you can see how there is a massive ROI on that platform and why it may be the platform of choice to increase your customer lifetime value.
Episode Highlights
- Organic vs Paid on LinkedIn
- How LinkedIn has changed and what to expect right now.
- Why the magic number is a customer value of $15k for amazing ROI
- How to get the attention of CMO’s, Marketing Managers and other decision makers and segment them to get a higher LTV with lower CAC
Links and Resources Mentioned
- 8 point checklist on putting together your ads http://b2linked.com/checklist
- https://twitter.com/wilcoxaj
- www.b2linked.com
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