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Email autoresponders are one of the greatest assets in a business. Guest John McIntyre http://www.dropdeadcopy.com shares a framework for creating email auto responders that get opened, keep the readers engaged, and position products to increase sales.
httpvh://youtu.be/adumBv-f_ow
1:16 He was struggling and was only making $100 a month from his website… until he focused on email marketing
3:40 How email marketing is different than writing sales letters
5:14 HIPS framework for writing email copy Hook Interest Parable (with moral) Slide (slide into pitch)
9:50 Why marketing should only be for the target prospect
11:02 How he gets into the email writing process
12:40 His process for finding your voice in your email copy
Email #1 – Welcome, ask the question “what’s your ideal outcome?”, have them reply to email (boosts sender score)
Email #2 – He includes an image and link in this email to get them trained to click images and links
18:50 Teach the WHAT and sell the HOW (if you’re selling information products this is critical)
19:45 What happens when you’re scared to sell?
22:35 The things that are more important than subject lines
24:17 How to date your subscriber
27:21 The amount of emails you should have in your sequence
29:42 Check out John’s podcast: email marketing podcast
31:13 The 48hr challenge
33:36 His biggest regret with email marketing
Say thanks to John and see his auto responders in action at http://www.dropdeadcopy.com
His Podcast: Email Marketing Podcast on iTunes
Social: https://twitter.com/JohnMcIntyre_